weekly sales buzz blog

In this interview with Buzzbuilder CEO Jake Atwood, you'll hear about the latest tactics for using email to generate new business. 

Topics include:

• What are the best techniques for using email to set appointments?
• How do you stay out of the junk folder?
• What are the best subject lines?
• What call to action should you use?
• How long should your emails be?

What are the hottest trends in marketing right now? This infographic shows you new data about content marketing, blogging, email marketing, automation, mobile marketing, social media and more.  Did you know that using video on your landing pages will increase conversion by 80%? Or that Pinterest could be a more profitable site for you than Facebook and Twitter combined?

Take a look the infographic and see what you're missing!

PS: Share this with your marketing colleagues

By Matt O'Keefe

Meet Steve Gadlin. He appeared on the ABC reality show Shark Tank, where his small business received an investment from a billionaire and thousands of orders from TV viewers. His business? I Want To Draw A Cat For You. The orders? Crude cat drawings that cost almost $10 a pop. 

How did Steve sell 16,236 cat drawings for $9.95 apiece? Likability. His appearance on Shark Tank and the video on his perfectly demonstrates his family-friendly appeal.

No matter how long you've been in sales, these 20 statistics will change the way you sell. Discover little-known facts about top performers and learn how to become more effective and efficient in your sales process.

WARNING: People with a heart condition, weak stomach, or chronic ignorance should consult their doctor before reading.

Download this complete guide

With new social media sites appearing almost daily, do you know where to invest your resources in 2014? Watch this recorded webinar and hear predictions from the top Social Media Consultants. We'll also share our favorite automation tools for monitoring and engaging people via social media. Ultimately, you'll discover new ways to build your brand and generate leads.

Lead Generation isn't just the marketing team's responsibility anymore. Today's top salespeople are using the latest strategies for social media, email marketing and lead nurturing to fill their pipeline and generate appointments. In this recorded webinar, you'll learn how to become your own "micro-marketer" and create a lead generation machine that delivers a steady flow of qualified leads to you.

How does your website stack up against others when it comes to content, landing pages and conversion? What generates the most leads? Here are our favorite website marketing statistics that will help you convert more visitors into customers.

Do you know the best time of the day to cold call? Or how many cold calls you should make to a prospect before you give up? Did you know that Monday is actually NOT the worst day to prospect?

Here are 5 key statistics that will change the way you manage your prospecting activities:

Best Times To Cold Call

4:00 - 5:00 is best. The 2nd best time is 8:00 - 10:00. The worst times to cold call are 11:00am and 2:00pm.

Source: InsideSales.com and Kellogg School of Business

sta•tus no, noun

This refers to a prospect’s status quo to automatically say “no” or “not interested” to everything. Many executives use The Status No as a way to avoid any responsibility whatsoever and ensure that things never change (or improve) inside their company.

Example:

John, their VP of Inefficiency, hates getting calls from unknown people. I spoke to him today about purchasing Caller ID but he said he wasn’t interested. The Status No is strong with him.

In the days before dot coms (the dark ages) when we wanted to find a service provider, we'd open the Yellow Pages. Then Google came along and we'd search the web for potential vendors. Today, LinkedIn has become the place where we often search for resources.

Unless you've optimized your LinkedIn Profile, you might as well be hiding from your prospects because they won't find you. When people are looking for your type of solution, the secret to getting found is Keyword Stuffing. This is a little-known strategy where you "stuff" your profile with specific keywords that your prospects are searching for.

Generating leads from your website can be an expensive and time-consuming task. As your marketing team passes leads to the sales team, what's your follow-up strategy? Here are a few tips for maximizing your web leads:

Follow Up In 5 Minutes

study by InsideSales.com found that salespeople who follow up on a web lead within 5 minutes are 900% more likely to convert it into an opportunity. Whatever your process is for passing leads to salespeople, keep this super-productive 5-minute window in mind. 

As sales and marketing pros, we usually don't get too caught up in the details. We prefer to focus on the big picture and the end results. But what opportunities are missed when we don't pay attention to certain nuances? 

We know that sales can be a game of inches and the wrong words could cost us the deal. I was recently in a coffee shop restroom and I saw a sign that read "Baby hanging Station." Someone had scratched off the letter "C" in the word "Changing" and suddenly it became "hanging." It was only a single letter but it created a whole new meaning. 

Think about some of the scenarios in sales where a single word could change the game. Here are a few examples:

LinkedIn recently introduced a new, little-known feature called Saved Searches. This feature allows you to search for specific types of contacts and save the search criteria. Then, LinkedIn will email you a weekly update with new contacts from your saved search.

If you set this up the right way, you'll get a steady stream of new leads every week from LinkedIn. Let's take a closer look at how this works.

com•pul•sive ac•ro•nym dis•or•der, noun

An epidemic in the business world in which common phrases are turned into acronyms as a way to make the person sound cooler or hide the fact that they really don't have a clue.

Mild cases of CADs include the overuse of terms like ROI and ASAP, but can progress into an extreme use of acronyms like TTFN (Ta Ta For Now), TOTB (Think Outside The Box), and CA2O (Comparing Apples To Oranges).

People who suffer from CADs are usually impossible to understand and are often labeled as a SIM (Self-Important Moron).

Example:

Ted showed the client a way to TOTB to produce ROI ASAP. However, the client thought he was full of BS and said BFD. Ted’s career was TTFN.

In the movie Batman Forever, Bruce Wayne didn't just show us how to save Gotham City--he also showed us how to sell to board room executives. In the video below, Edward Nigma (later know as The Riddler) was trying to sell Bruce on his concept for a new type of television. Watch the video and pay close attention to the missed opportunity. Then keep reading to learn how to sell like Batman. 

Page 1 of 3
×
A Parting Gift For You...

cold email cover 235

Cold Email Templates

Improve your prospecting emails and increase your appointments by as much as 634%

download-buttons01