Instead of emailing your prospects and clients the typical promotional product information, why not send them a relevant article, white paper or video that will actually bring them value? It’s much more interesting for the prospects, while showing them that you’re thinking about their business.
The idea of “article marketing” is an emerging email marketing solution that many businesses are leveraging.
There are several resources on the internet that will help you find terrific content. Here is a short list:
Websites For General Articles
Articles For CEOs and OWNERS
Articles for FINANCE
Articles For HUMAN RESOURCES
Articles For SALES & MARKETING (INCLUDING TRAINING)
You can also do a Google Search. Here are different search terms you can use:
_____ trends (example, HR trends)
_____ forum (example, CFO forum)
_____ free tools
_____ free resource