For example, I wanted to get found when people searched for the term "prospecting" since I teach prospecting skills. Below, you'll see where I sprinkled this keyword throughout my profile. Notice when you search for "prospecting" I'm the #1 search result.
Before and After
Prior to optimizing my profile, no one was finding me. Just a few days after optimizing it, I began showing up in search results on a daily basis. Look at the report below from LinkedIn and notice that I have shown up in search results 19 times in the past 7 days.
Finding the best keywords to use:
How do you know which keywords to add to your profile? When in doubt, ask Google (those nerds know everything*). You can use Google's free Keyword Planner to see which keywords are the most popular. After searching for a keyword, Google will tell you the average monthly searches for it, which will give you a good idea about how popular it is. Once you find the most popular keywords, then start stuffing!
*By the way, those nerds at Google figured out the Keyword Stuffing trick a few years ago and now they penalize people for doing this on websites. However, LinkedIn still rewards this tactic.
Here's where to stuff the keywords in your profile:
1. In your Headline
Don't just use your title in the headline. Use this section to insert several keywords. Notice in my headline it doesn't say "Sales Consultant." Instead, it mentions "Prospecting & Lead Generation Strategies" as well as "Social Media and Email Marketing."
2. In your Summary
When writing an overview of your expertise, include each keyword at least 2-3 times throughout the Summary.
3. In the Experience section
When listing your past positions, insert keywords to describe your job functions. Again, try to use each keyword 2-3 times.
If you've done enough stuffing, each keyword should appear at least 5 times throughout your profile. Now sit back and watch the magic happen as your prospects find you on LinkedIn.
Download Top Secret LinkedIn Tactics & Tools for more ideas.