Lead Nurturing

Where To Find Great Content For Lead Nurturing Campaigns

Instead of emailing your prospects and clients the typical promotional product information, why not send them a relevant article, white paper or video that will actually bring them value? It’s much more interesting for the prospects, while showing them that you’re thinking about their business. The idea of “article marketing” is an emerging email marketing [...]

By | 2017-04-05T08:28:11+00:00 March 29th, 2012|Lead Nurturing|Comments Off on Where To Find Great Content For Lead Nurturing Campaigns

Top 10 Lead Nurturing Campaigns

If you’re in sales, you may feel like you’re trapped in a constant cat-and-mouse game with your prospects, forced to chase them around until they’re ready to buy. This usually means that you need to make relentless follow-up phone calls so they won’t forget about you. But is there a better way to create top-of-mind [...]

By | 2017-04-05T08:44:37+00:00 March 28th, 2012|Lead Nurturing|Comments Off on Top 10 Lead Nurturing Campaigns