What are the hottest trends in marketing right now? This infographic shows you new data about content marketing, blogging, email marketing, automation, mobile marketing, social media and more. Did you know that using video on your landing pages will increase conversion by 80%? Or that Pinterest could be a more profitable site for you than Facebook and Twitter combined?
Take a look the infographic and see what you're missing!
PS: Share this with your marketing colleagues
No matter how long you've been in sales, these 20 statistics will change the way you sell. Discover little-known facts about top performers and learn how to become more effective and efficient in your sales process.
WARNING: People with a heart condition, weak stomach, or chronic ignorance should consult their doctor before reading.
Lead Generation isn't just the marketing team's responsibility anymore. Today's top salespeople are using the latest strategies for social media, email marketing and lead nurturing to fill their pipeline and generate appointments. In this recorded webinar, you'll learn how to become your own "micro-marketer" and create a lead generation machine that delivers a steady flow of qualified leads to you.
How does your website stack up against others when it comes to content, landing pages and conversion? What generates the most leads? Here are our favorite website marketing statistics that will help you convert more visitors into customers.
LinkedIn recently introduced a new, little-known feature called Saved Searches. This feature allows you to search for specific types of contacts and save the search criteria. Then, LinkedIn will email you a weekly update with new contacts from your saved search.
If you set this up the right way, you'll get a steady stream of new leads every week from LinkedIn. Let's take a closer look at how this works.
A lot of companies have a monthly newsletter they mail or email to clients and prospects as a way of keeping in touch. Once a month, the marketing department sends an email blast out to the world and everyone gets the same, generic information. But does this approach actually generate leads for the sales force? A lot of marketers argue that newsletters are designed more for branding, but can't they accomplish both?
If you don't use a newsletter but think you need to have one, this article should save you from wasting a lot of time. Here's the thing: newsletters are dead. In fact, recent research shows that less than 10% of people even open them. There are several reasons for this:
Over the past several years, email has been one of the best lead generation tools I’ve used for making sales. However, the problem with the emails that most salespeople send is that they all tend to resemble SPAM. Do away with generic sales messages and never email a brochure or marketing piece to a cold prospect!
While there are numerous times you can use email for lead generation, I've found there are 4 key points in the sales process where I use it most: