Video has quickly become a mainstream medium for the internet. Just look at the popularity of sites like YouTube and you'll quickly realize that video could also be an effective lead generation tool for you.
Video is still an emerging tool for lead generation, but I predict that soon marketers will be sending out more videos than company newsletters or sales brochures. And as Google learns better ways to help people search for video content, videos will start to show up more frequently in search results--driving more traffic to your website.
The big question is: How can you use video as a lead generation tool?
First, I'd recommend that you put videos on YouTube and several pages of your company website. Then, get the word out through email and social media.
Here are a few considerations when creating your video: