BuzzBuilder provides both managers and salespeople the tools needed to track leads and manage the pipeline. At a glance, you can see how many contacts each salesperson has sent a campaign to and which contacts have become hot leads. Both the manager and salesperson can also see which prospects have opened each message, visited your website, clicked on relevant links or forwarded your emails to others.
This information is also essential to Marketing Managers who want to understand the behaviors and "hot buttons" of their prospects and clients. For example, you may want to test different value propositions in a series of email messages to see what draws the most interest.