Resources – Selling With Email 2017-06-02T12:44:19+00:00

Selling With Email


As it becomes harder to reach prospects over the phone, email has steadily become a popular tool for salespeople. In this guide, we share examples of emails that can be used to supplement your cold calling and increase your success rate.


  • Get the attention of cold prospects
  • Follow up with existing prospects
  • Re-engage prospects who stopped returning your calls


The Email Introduction

Use email marketing to connect with busy executives. Learn how to “create a buzz” inside each account and get the attention of key people.

The Second Attempt

Create follow-up emails that work in tandem with your voice mails to maximize their effectiveness. 

Empathy Emails

After multiple attempts to reach an executive, it may be time to change your game plan. Remember that your prospects are busy and can’t respond to everyone. Leverage this fact in your emails by creating empathy emails that get their attention.

Follow-Up Emails

After you’ve presented your solution, it’s not uncommon for executives to get distracted and fail to respond to your follow-up attempts. When this happens, you can use email to maintain momentum.

The Last Attempt

After 4-5 attempts, you’ll need to decide whether to keep trying or move on to greener accounts. This approach leaves the door open for future conversations but frees you up to move on to other prospects.