In the days before dot coms (the dark ages) when we wanted to find a service provider, we’d open the Yellow Pages. Then Google came along and we’d search the web for potential vendors. Today, LinkedIn has become the place where we often search for resources. Unless you’ve optimized your LinkedIn Profile, you might as […]
The Secret To Getting Found On LinkedIn Read More »
Generating leads from your website can be an expensive and time-consuming task. As your marketing team passes leads to the sales team, what’s your follow-up strategy? Here are a few tips for maximizing your web leads: Follow Up In 5 Minutes A study by InsideSales.com found that salespeople who follow up on a web lead within
Convert More Web Leads Into Customers Read More »
As sales and marketing pros, we usually don’t get too caught up in the details. We prefer to focus on the big picture and the end results. But what opportunities are missed when we don’t pay attention to certain nuances? We know that sales can be a game of inches and the wrong words could
Small Details That Are Costing You The Sale Read More »
LinkedIn recently introduced a new, little-known feature called Saved Searches. This feature allows you to search for specific types of contacts and save the search criteria. Then, LinkedIn will email you a weekly update with new contacts from your saved search. If you set this up the right way, you’ll get a steady stream of
Get Free Weekly Leads From LinkedIn Read More »
com•pul•sive ac•ro•nym dis•or•der, noun An epidemic in the business world in which common phrases are turned into acronyms as a way to make the person sound cooler or hide the fact that they really don’t have a clue. Mild cases of CADs include the overuse of terms like ROI and ASAP, but can progress into
Salesism: CADs (Compulsive Acronym Disorder) Read More »
In the movie Batman Forever, Bruce Wayne didn’t just show us how to save Gotham City–he also showed us how to sell to board room executives. In one scene, Edward Nigma (later know as The Riddler) is trying to sell Bruce on his concept for a new type of television. Watch the video and pay close
Learn to Sell Like Batman Read More »
Follow these 10 rules to create email marketing that really sucks. Or, learn from these mistakes and become a marketing superstar. How To SUCK At Email Marketing from Jake Atwood
How To Suck At Email Marketing Read More »
We scoured the web, researched dozens of sales and marketing tools, and here are our favorites. Whether you’re a sales pro, marketer or entrepreneur, here are the tools that will help you generate more sales leads and drive revenue. Best of all, many of them are free! Here are some of the highlights: Social media
Top 18 Sales & Marketing Tools Read More »
If you’ve tried advertising on sites like Google, you’ve probably seen how fast you can spend a ton of cash. That’s why these traditional online ad sites aren’t for me. My favorite marketing term is the word “free” and I’ll share how to get free, or nearly free, advertising and branding on social media sites
How I got 65,000 FREE Advertising Impressions on Facebook and LinkedIn Read More »
Most marketers focus on driving more visitors to their websites in an effort to build awareness of their products and services. But is this the best policy? Overall, corporate websites are often boring and usually don’t do a good job of converting visitors into sales-ready leads. When does it make sense NOT to drive them
What Generates More Leads: Your Website Or Social Media? Read More »
