Ahhhh, the subject line–an area of confusion for most salespeople and marketers. We know how difficult it is to get the prospect to actually open our email, but a good subject line will make all the difference. Try not to “sell” in the subject line. It’s common to make a claim about the benefits of …
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Is video content the next great marketing and sales tool? According to recent digital trends, this may be the case. An estimated 1 billion hours of YouTube videos are watched every day. Simultaneously, Facebook reports that videos on its platform receive 8 billion views a day. From recipes to tips, tricks, hacks and pranks, companies …
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com•pul•sive ac•ro•nym dis•or•der, noun An epidemic in the business world in which common phrases are turned into acronyms as a way to make the person sound cooler or hide the fact that they really don’t have a clue. Mild cases of CADs include the overuse of terms like ROI and ASAP, but can progress into …
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