Email Marketing

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5 Steps For Generating Quick Revenue

This article is courtesy of MarketingSherpa, from a recent case study. SUMMARY: A long-term, strategic lead generation plan is essential for complex sales. But when market conditions change rapidly, you might find opportunities for ancillary campaigns that help address your customers’ immediate pain points. Read how a telecommunications marketer responded to the credit crisis last

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MarketingExperiments Case Study: How To Increase Leads By 638%

This article was published by MarketingExperiments.com as part of a case study it conducted about BuzzBuilder’s innovative email messaging format. As part of the case study, BuzzBuilder tested several email campaigns with a Fortune 500 client. Read further to discover how this company’s sales force was able to increase it’s response rate and lead generation

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