Humor

sta•tus no, noun This refers to a prospect’s status quo to automatically say “no” or “not interested” to everything. Many executives use The Status No as a way to avoid any responsibility whatsoever and ensure that things never change (or improve) inside their company. Example: John, their VP of Inefficiency, hates getting calls from unknown […]

As sales and marketing pros, we usually don’t get too caught up in the details. We prefer to focus on the big picture and the end results. But what opportunities are missed when we don’t pay attention to certain nuances? We know that sales can be a game of inches and the wrong words could