Lead Nurturing

Instead of emailing your prospects and clients the typical promotional product information, why not send them a relevant article, white paper or video that will actually bring them value? It’s much more interesting for the prospects, while showing them that you’re thinking about their business. The idea of “article marketing” is an emerging email marketing […]

If you’re in sales, you may feel like you’re trapped in a constant cat-and-mouse game with your prospects, forced to chase them around until they’re ready to buy. This usually means that you need to make relentless follow-up phone calls so they won’t forget about you. But is there a better way to create top-of-mind