Top 10 Website Marketing Statistics That Will Improve Your Lead Generation

business statistics


How does your website stack up against others when it comes to content, landing pages and conversion? What generates the most leads? Here are our favorite website marketing statistics that will help you convert more visitors into customers.

1. Using Video

Using video on your landing pages can increase conversion by 86%

Source: EyeViewDigital

2. Using Images

Blog articles with images get 94% more views than those without.

Source: MDG Advertising

3. Blogging

Companies who have an active blog report that they get 67% more leads.

Source: InsideView

4. Blog Titles

Longer blog titles generate up to 2X more views than shorter titles.

Source: Moz

5. Page Count

Business websites with 401 to 1,000 web pages have 9 times more traffic than those with 51 to 100. Source:

Source: KBK Communications

6. Landing Pages

Businesses with 31 to 40 landing pages get 7 times more leads than those with only 1 to 5 landing pages.

Source: KBK Communications

7. Content Length

The average content length for a web page that ranks in the top 10 search results for any keyword on Google has at least 2000 words.

Source: QuickSprout

8. Follow-Up

If you follow up with web leads within 5 minutes, you’re 9 times more likely to convert them.


9. Paid Search

81% of consumers click AdWords listings over organic results.

Source: Econsultancy

10. Banner Advertising

The average click-through rate for banner ads is 2.1%.

Source: Prestige Marketing