If you’re in sales, you may feel like you’re trapped in a constant cat-and-mouse game with your prospects, forced to chase them around until they’re ready to buy. This usually means that you need to make relentless follow-up phone calls so they won’t forget about you. But is there a better way to create top-of-mind …
This article was published by MarketingExperiments.com as part of a case study it conducted about BuzzBuilder’s innovative email messaging format. As part of the case study, BuzzBuilder tested several email campaigns with a Fortune 500 client. Read further to discover how this company’s sales force was able to increase it’s response rate and lead generation …
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