Instead of emailing your prospects and clients the typical promotional product information, why not send them a relevant article, white paper or video that will actually bring them value? It’s much more interesting for the prospects, while showing them that you’re thinking about their business.
The idea of “article marketing” is an emerging email marketing solution that many businesses are leveraging.
There are several resources on the internet that will help you find terrific content. Here is a short list:
Websites For General Articles
bnet.com
allbusiness.com
management-issues.com
articlesbase.com
articlesphere.com
allbusiness.com
Articles For CEOs and OWNERS
Inc.com
Entrepreneur.com
Articles for FINANCE
Forbes.com
money.cnn.com
CFO.com
Articles For HUMAN RESOURCES
HR.com
Shrm.org
Hrworld.com
Articles For SALES & MARKETING (INCLUDING TRAINING)
salesandmarketing.com
justsell.com
salespractice.com
You can also do a Google Search. Here are different search terms you can use:
_____ trends (example, HR trends)
_____ forum (example, CFO forum)
_____ blog
_____ articles
_____ free tools
_____ free resource
_____ tip
_____ guide
_____ issues