Email Marketing

  In this interview with Buzzbuilder CEO Jake Atwood, you’ll hear about the latest tactics for using email to generate new business. Topics include: • What are the best techniques for using email to set appointments? • How do you stay out of the junk folder? • What are the best subject lines? • What […]

Follow these 10 rules to create email marketing that really sucks. Or, learn from these mistakes and become a marketing superstar.   How To SUCK At Email Marketing from Jake Atwood

This article is courtesy of MarketingSherpa, from a recent case study. SUMMARY: A long-term, strategic lead generation plan is essential for complex sales. But when market conditions change rapidly, you might find opportunities for ancillary campaigns that help address your customers’ immediate pain points. Read how a telecommunications marketer responded to the credit crisis last

In today’s economy, you have probably had your budget cut. Meanwhile, you’re being asked to generate more revenue than last year. But there’s good news. A lot of your sales and lead generation efforts could be automated, saving you both time and money. Here are some of the ways you could use email to create

Most salespeople dread the idea of cold calling so it can often help to send a pre-call letter or email. We have tested literally hundreds of different email formats–some with long copy and some with only 1 sentence. Here are 5 rules to think about when creating your pre-call email campaigns: 1. Avoid being self-promotional

A lot of companies have a monthly newsletter they mail or email to clients and prospects as a way of keeping in touch. Once a month, the marketing department sends an email blast out to the world and everyone gets the same, generic information. But does this approach actually generate leads for the sales force?

Over the past several years, email has been one of the best lead generation tools I’ve used for making sales. However, the problem with the emails that most salespeople send is that they all tend to resemble SPAM. Do away with generic sales messages and never email a brochure or marketing piece to a cold

An email blast can occasionally be a great way to promote a new product or make a company announcement to a large group of clients or prospects. However, it is usually not the best approach. Here are three downfalls of sending blast emails: 1. An email blast is an event We all know that a

This article was published by MarketingExperiments.com as part of a case study it conducted about BuzzBuilder’s innovative email messaging format. As part of the case study, BuzzBuilder tested several email campaigns with a Fortune 500 client. Read further to discover how this company’s sales force was able to increase it’s response rate and lead generation